As Noissue scaled its product offerings and customer base, the existing product page experience became a bottleneck. The company needed a more intuitive, flexible, and conversion-focused design to accommodate complex customization options, highlight sustainability features, and support a growing catalog.
Client: Noissue, New Zealand
Industry: Online customizable sustainable packaging for ecommerce brands, creators, and small businesses.
Role & Responsibilities:
As part of the UX/UI team, our role was to lead the redesign of Noissue’s product detail pages, collaborating with product managers, marketers, and engineers to improve both usability and performance.
- Conducted UX audits and reviewed analytics to identify high-friction areas.
- Mapped customer journeys across user types — from small business owners to enterprise buyers.
- Designed wireframes and responsive UI components for desktop and mobile.
- Contributed to Noissue’s design system to ensure consistency across the product suite.
- Worked closely with developers to refine implementation and QA visual fidelity.
Design Approach:
- Discovery: Analyzed customer feedback, session recordings, and heatmaps to pinpoint conversion blockers.
- Design: Re-structured the product configuration flow into clearer, step-by-step interactions with contextual guidance.
- Information Hierarchy: Reorganized sustainability content, product details, and pricing logic for improved readability and trust.
- Scalability: Designed components that could adapt to different packaging types, materials, and business use cases.
Impact:
- Increase clarity in pricing and eco-features, supporting customer education and decision-making.
- Created a modular product page template that scaled with Noissue’s rapidly expanding catalog.
Tools:
Figma, Hotjar, Google Analytics, Jira.
