Design of an internal web platform aimed at fostering cultural transformation within Codelco through awareness, inclusion, and cross-organizational connection — aligned with national standards for gender equality and work-life balance.
Client: Codelco
Date: 2017
Industry: Mining / Internal Communications / DEI (Diversity, Equity & Inclusion)
Overview
The largest mining company in the world, Codelco sought to activate and evolve its internal Diversity and Gender Equity platform, a web-based initiative intended to support a cultural shift across all operational and executive levels. The platform had to inform, connect, and sensitize employees around topics of inclusion, gender equity, and work-life integration.
The design aimed to transform the platform into a central, dynamic, and user-friendly hub that would make diversity-related content accessible and relevant to all organizational levels, while complying with Chile’s NCh 3262 standard for gender equality and work-life reconciliation.
Scope of Work
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UX strategy and user segmentation
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UI design and design system integration
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Information architecture and content hierarchy
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Internal platform workflows and wireframes
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Accessibility, responsiveness, and inclusivity in visual language
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Content curation and structure to improve discoverability
Approach
The design strategy addressed three key communication goals: to inform, to connect, and to raise awareness.
Key contributions included:
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User-Centered Structure: Organized content for multiple audience profiles — from field workers to executives and gender leaders — enabling quick access to relevant information based on user role.
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Content Hierarchy & Navigation: Developed a clear information architecture that prioritized ongoing initiatives, goals, and real-time progress toward corporate DEI objectives.
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Article & Content Organization: Curated and structured a wide range of content (concepts, definitions, examples, policies, updates) to ensure it was easily reachable, searchable, and relevant to users — reducing information overload while increasing visibility of key topics.
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Dynamic Content: Designed modular components to highlight recent news, events, divisional milestones, and best practices from different centers, fostering cross-site visibility.
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Visual Tone & Accessibility: Introduced an inclusive, warm visual language using neutral tones, human-focused imagery, and accessibility-conscious UI decisions to foster a sense of openness and trust.
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Support for Standards (NCh 3262): Created a centralized space for each operational center to manage and communicate their specific actions and documents related to the implementation of the Chilean standard.
Impact
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Supported cultural change by making diversity and inclusion content visible and approachable
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Improved internal alignment around corporate goals in equity, diversity, and work-life balance
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Fostered identification and participation of individuals working in Diversity, Gender & Conciliation (DGyC)
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Increased engagement by making relevant content more discoverable and digestible for a broad audience
